About Us

We provide data analytics solutions to modern, consumer-focussed companies. Our team leverage machine learning and artificial intelligence to improve demand forecasting, scheduling, inventory management, to name a few. We are serious about growing your business and understanding your pain points, and strive to provide actionable insights which can readily be monetize. As a team we are dedicated to bring maximum value to our customers, we follow this approach and build our products

Meet The Team

Devesh Modi

Co-Founder (Business Development)

Serial entrepreneur passionate about creating smart and independent systems to deal with evolving customer demands. I have been fortunate to consult on Consumer Goods and digital ventures and launch my own start-ups. I have worked at BMO, CIBC and Tata group, picking up an MBA from Schulich School of Business and Engineering degree from Mumbai University. I am an avid runner, participated in several half & full marathons and host running tours on Airbnb Experiences.

Dhruv Baswal

Co-Founder (Data Science)

An MBA from Schulich School of Business and Bachelors in Electrical Engineering from University of Delhi. I have worked with some of the biggest technology and financial companies for a decade and bring solid understanding and application of data analytics and product development in building innovative data driven solutions.

I am a Chartered Financial Analyst (CFA Charterholder) and SAS Certified Data Scientist.

Liming Bao

Supply Chain Analytics Specialist

Graduate from Schulich Masters in Supply Chain program. I have strong analytical skills and background in e-commerce.

Lucie Wang

Supply Chain Market Research Specialist

Graduate from Schulich Masters in Supply Chain program. My background is in business development, CPG account management, marketing, and research.

Dr Vijay Joshi

Advisor, Statistics

PhD from Indian Institute of Technology, Mumbai, in Application of Optimization Techniques and Applied Mathematical Modeling. I have over 10 years of experience in Asian Development Bank, where I managed safeguards in several multi-million dollars projects. I have worked for over 30 years in environmental projects, revolving around optimization, automation and project management. I love playing golf and have won several awards in regional competitions.

Fred Burke, FCPA, FCGA, ICD.D

Advisor, CPG

C-suite Executive with 35+ years of experience. Board member of several CPG companies and served as CFO, COO in the past.

Rachelle Kennedy

Advisor, CPG

Rachelle has 20 years of experience in progressively senior roles at Nestlé, the world’s largest food & beverage company. She has driven business results as an operational leader in Canada and in her global roles at the international headquarters. Rachelle holds an HBA from the Richard Ivey School of Business and recently travelled the world volunteering for Habitat for Humanity.

Keith Loo, MBA

Advisor, Business Development

I LOVE scaling businesses. Regardless if it's a startup, non-profit, or global corporation - I thoroughly enjoy the full process from ideation, to execution, to massive scale. I am passionate about developing innovation, transformation, and go-to-market strategies that drive real, tangible impact.